Sweety & Co. is a studio based in Porto Alegre/Brasil. They love to work with packagings and to create strong brands. People at Sweety & Co believe that the color is the king, which is clearly visible in their work.
The Art Of Packaging
Sweety & Co shaping the Nativa SPA new look.
Nativa SPA is one of the most important personal care brands from O Boticário. The product line is composed of several scents that differentiate mainly by colors.
Throughout the expansion of Nativa SPA product lines, the package design architecture became confusing for customers, besides being dull and old-fashioned. Considering this scenario, we have been invited to recreate both product and graphic design for the line, enhancing the colors which are the main element to differentiate the fragrances.
Sweety’s team focused on a minimalist and fancy typographic design so the color would be the protagonist on the layout. Using a broad and vivant color palette, they were able to reinforce the “rainbow effect” on the shelves, enhancing Nativa SPA variety of exotic ingredients and unique sensations.
More design art from Sweety & Co